Law firm SEO, decoded
Playbooks, tactics, and the Cube30 method for law firms that want predictable case growth instead of vanity metrics.
Law Firm SEO
Near-Me Search Optimization for Law Firms
When someone types "attorney near me" they are ready to call today. Here is how law firms win those proximity-driven searches through GBP, localized silos, and
Law Firm SEO
Law Firm Case Results Page SEO Within Bar Advertising Rules
Case results pages can rank and convert at the same time, but only when the SEO is built around the disclaimer and substantiation rules your state
Law Firm SEO
Attorney Bio Page SEO That Converts and Ranks
Attorney bio pages are among the highest-value assets on a law firm website, yet most read like recycled resumes. Here is how to build bios that
Law Firm SEO
How Law Firms Get Cited by ChatGPT and Other LLMs
Large language models now recommend law firms by name. Here is how the entity and citation footprint gets built so ChatGPT, Gemini, and Perplexity surface your
Law Firm SEO
AI Overviews and SGE for Law Firm SEO
AI Overviews now sit above the traditional results for many legal queries. Here is how law firms structure practice-area content to get pulled into those answers
Law Firm SEO
FAQ and HowTo Schema for Law Firm Pages After the Rich-Result Changes
Google quietly gutted FAQ and HowTo rich results in 2023. Here is what still earns your law firm visibility, what Google now ignores, and how to
Law Firm SEO
Schema Markup for Law Firm Websites Done Right
A practical guide to LegalService, Attorney, and LocalBusiness JSON-LD for law firms, including the markup mistakes that get pages penalized and the fields that actually help
Law Firm SEO
Legal E-E-A-T Signals That Move Law Firm Rankings
A practical breakdown of the author bios, credentials, citations and review proof Google actually reads on law firm websites, and how to build them the way
Law Firm SEO
Attorney Video and YouTube SEO for Practice-Area Authority
FAQ-style attorney video that ranks on YouTube and embeds into practice-area pages builds the kind of experience and expertise signals Google and prospects both reward. Here
Law Firm SEO
Google Ads vs SEO for Law Firms and Where the Budget Should Sit
A cost-per-signed-case breakdown of paid search and organic for law firms, plus how to split the budget by practice area so every dollar traces back to