- 01Q: What happens first?
A 30-point audit.
Every check graded pass, partial or fail. A prioritized fix list: fails first, partials next, then refine.
- 02Q: What about your current pages?
Every page gets mapped.
Every page you already have gets one of four decisions: keep, improve, merge or create.
- 03Q: How is the site built?
Practice areas, then local.
Every page has a job. Practice areas come first, then the places you serve. Built from your audit, not a template.
- 04Q: Who handles your account?
One contact. You own it all.
One person who knows your firm. Your website, domain, Google profile and ad accounts stay in your name.
- Your website
- Your Google profile
- Your ad accounts
- 05Q: How do you show results?
Tracked to signed cases.
Calls and forms, then consultations, then signed cases and the cost per signed case. Monthly reports, quarterly reviews, and honest timelines.
Fails first
Partials next
Then refine
Keep
Improve
Merge
Create
Practice areas
Then local
1
Calls and forms
Consultations
Signed cases
Cost per signed case