Law firm SEO agency
Be found for the cases you want.
Your next client may search for their legal problem before they know your firm’s name. Build the page around that need, then make the route to your firm clear.
Book a FREE Strategy Callcases.The matter. Your experience.
A clear next step.
An illustrative path. The inquiry still needs a reply.
SEO is one station on the path to a signed case.
A search isn't a signed case. Someone types their legal problem and their city, finds a page, and decides in a few moments whether your firm handles what they are going through. Then they call or fill in a form. Someone answers, a consultation happens, and a case is signed or it isn't.
SEO is the first part of that path: being found for the matters you want to handle. It works alongside Google Maps, paid ads, social media, a website built to convert and intake support. Rubiks runs the whole path with one team, so the page that ranks and the phone that rings are planned together.
You will not be sold a channel your firm does not need. If your audit says your practice pages are the gap, that is where the work starts.
A search plan for each practice.
An injured driver and a parent with a custody question need different answers. Start with the matters your firm handles and the places it genuinely serves.
Personal injury
Accident-type pages, a local presence and a clear contact path for someone on a phone.
Criminal defense
Charge and county pages that explain the firm’s work and the next step.
Family law
Pages around the decisions clients face, with careful, state-specific answers.
Divorce
A focused plan within family law, from early research to an immediate legal need.
Estate planning
Clear explanations of wills, trusts and probate, with the firm’s experience accurately shown.
Immigration
Pages around the processes and matters the firm handles, in the languages it can serve.
Workers’ comp
State-specific questions and a clear way for an injured worker to reach the firm.
Employment
Separate pages for employee-side and employer-side work where the firm handles both.
Mass tort
Matter-specific information, careful claims and the contact path planned together.
Multi-practice firms
A clear home for each practice area, with shared firm information connected properly.
Practice pages first. Then the supporting answers.
Many agencies start by publishing blog posts. We start with the structure of your site. Before a new page goes live, we know which practice it belongs to, which question it answers and which pages it links to. No page sits alone where nobody can reach it, and no two pages chase the same search.
Your practice-area pages go live first, with a page under each for every kind of case you take. Then comes the local layer: city pages where they make sense, and your Google Business Profile, the listing that shows your firm on Google Maps. Categories, services, photos, posts and reviews are all part of it.
Articles come after. Each one answers a question people really ask and links to the practice page that is the reader's next step. The detail sits on the on-page and technical pages.
The whole path matters
A ranking still needs a conversation.
The page should make the subject clear, show the firm’s experience accurately and let someone call or send a short inquiry from a phone.
Then someone has to own the reply. That is where website design and intake support connect to the search work.
Report search visibility and inquiries alongside consultations and signed cases from your firm’s own records. Keep the source and the date window beside every measure.
See how reporting worksYou should be able to see the work.
Start with the audit. Understand the page map. Read how the build and reporting work before deciding who should run them.
The Cube30 process and the nine pages under it explain the audit, the page mapping, the site structure, bar-rule checks and the reporting we use. Read it, question it, and use what fits your market, whoever does the work. It is a starting map, not a promise of rankings or signed cases. Your audit decides what comes first.
Once we work together, the record lives in one portal with four areas: reports and plans, work log, performance and approvals. Each number shows the month it covers and where it came from, and it is the same record your monthly report is written from.
Before you choose a plan.
Should we start with SEO or with paid ads?
It depends on how soon you need new inquiries, which matters you want more of, and what happens when someone calls. Ads can test demand sooner but stop when the spend stops; search visibility takes longer to build. We talk it through on the strategy call.
Do you guarantee rankings?
No. Search demand, competitors and your intake all shape the outcome. You see the plan, the work and what changed, with honest timelines.
Do we keep our website and accounts?
Yes. Your website, Google profile and ad accounts stay yours, whether you keep working with us or not.
Do you work with smaller firms?
Yes. Rubiks works with law firms of every size, solo to large, across practice areas.
Start with your firm
What should your firm be found for?
We’ll look at the cases you want, the pages you have and the route from a relevant search to your next inquiry.
Book a FREE Strategy Call