Law firm SEO, decoded
Playbooks, tactics, and the Cube30 method for law firms that want predictable case growth instead of vanity metrics.
Law Firm SEO
Conversion Rate Optimization for Law Firm Websites
Most law firm sites already get enough traffic to book more consults. The gap is conversion. Here is how to turn existing visitors into signed cases
Law Firm SEO
Call Tracking and Speed-to-Lead for Law Firm Intake
Most firms lose signed cases in the gap between a click and a callback. Here is how to instrument every call and respond in under five
Law Firm SEO
Why Cheap SEO Backfires for Law Firms
Bargain SEO for law firms usually costs more than it saves. Here is how low-price link and content shortcuts create real risk, stall growth, and quietly
Law Firm SEO
Attributing Law Firm Marketing to Signed Cases, Not Clicks
Clicks and rankings do not pay associates. Here is how to build multi-touch attribution that connects every channel to CRM-tracked signed retainers so you fund what
Law Firm SEO
Law Firm Marketing Budget Benchmarks by Practice and Market
A practical guide to sizing a law firm marketing budget by practice area and market, built around cost-per-signed-case math rather than arbitrary percentages.
Law Firm SEO
In-House vs Agency SEO for Law Firms
A practical breakdown of the true cost, speed, and capability tradeoffs between building an in-house SEO team and hiring an agency, sized to your firm and
Law Firm SEO
How to Choose a Law Firm SEO Agency Without Getting Burned
A firsthand vetting guide for law firm owners evaluating an SEO agency, with the questions to ask, the red flags that predict churn, and the contract
Law Firm SEO
Law Firm Website Migration Without Losing Rankings
A rebuild or replatform should raise your law firm's rankings, not reset them. Here is the redirect-map discipline and phased cutover that preserves the equity you
Law Firm SEO
ADA Accessibility for Law Firm Websites and the Lawsuit Risk
Web accessibility protects law firms from ADA demand letters and lifts SEO at the same time. Here is what WCAG actually requires and how to fix
Law Firm SEO
Core Web Vitals for Law Firm Websites
Heavy attorney themes leak rankings through slow loads, sluggish clicks and shifting layouts. Here is how LCP, INP and CLS actually work and how to fix