Multi-practice firms
Every practice has its place.
Give each practice its own useful section within one connected website. Keep the shared firm information, local details and contact path clear.
Book a FREE Strategy CallOne home. Room for every practice.
You compete with a focused firm in every practice
A firm that handles personal injury, family law and estate planning competes in each of those with firms that do nothing else, each with a tightly focused site.
The answer is not to be everything to everyone on one page. It is to treat each practice as its own section of the site, with its own main page, its own pages beneath it, its own linking rules and its own services on your Google Business Profile. The firm-level structure holds those sections together without blurring them.
One section for each practice area
The rule is simple. Every practice gets its own section, which SEO people call a silo: a main page at /[practice-area]/, pages under it for each topic, and links that stay inside the section.
Links between sections appear only where a client's needs genuinely overlap. A divorce client who also needs to update their estate plan is a real reason to link. Links between unrelated sections confuse readers and search engines alike. The full method is on site structure for law firms.
Your homepage is a router
A multi-practice homepage has to introduce every practice without becoming a vague "we do everything" page that helps nobody. A visitor decides quickly whether your firm handles what they are going through.
So the homepage works as a router. One short opening, then a clear set of practice entry points, each linking to its main page. It is not trying to rank for "multi-practice law firm", because nobody in trouble searches for that. Its job is to send each visitor to the section that matches their need. Our website work builds it that way.
Your Google services should mirror your sections
The services list on your Google Business Profile should match your practice sections exactly. If you handle personal injury, family law and estate planning, the services say "Personal Injury Law", "Family Law" and "Estate Planning", one for each. A vague entry like "law firm services" tells Google and the reader nothing. The full approach is on Google Business Profile for lawyers, and firms with more than one office should also read multi-location law firm SEO.
Bios that link both ways
In a multi-practice firm, attorneys often work in more than one practice. Each bio should link to every section that attorney works in, and each section should list its attorneys.
Linking both ways helps someone who searched for a practice find the right lawyer inside it, and it shows search engines who at your firm does what.
A firm view and a practice view
You need a view of the whole firm and a view for each practice. Search Console and analytics show how people find you and how they get in touch, but on their own they do not show signed cases or cost per case. When you share intake and spend data, we match them by practice. Where that data is missing, the report says so, so traffic is never presented as signed matters. SEO reporting for law firms shows the approach.
With several practices, calls also need to reach the right team. Intake support sets up routing by practice and follow-up for each inquiry. More practice plans are on the SEO for law firms page.
What you get in a multi-practice engagement
Structure
A section for each practice with clear linking rules, a homepage that routes people, and attorney bios linked both ways.
Local
Google Business Profile services that mirror your practice sections.
Content
A separate editorial plan for each practice.
Reporting
A firm view and a view for each practice, with consultations and signed cases by practice from your intake records.
Before you make the plan.
Should each practice have its own website?
One site with clear sections is usually simpler to run and easier to trust. Separate sites can make sense when audiences never overlap, as with employee-side and employer-side employment work.
Which practice do you start with?
The one your audit and your goals point to. Built from your audit, not a template.
Can we add a practice later?
Yes. A new practice gets its own section in the same structure, with its main page, its services and its own line in the report.
How do we start?
With a free strategy call, plus a written audit of your site that is yours to keep.
The next useful question.
See how this work connects to the rest of your plan.
Start with your firm
Does every practice have a clear home?
Let’s look at your practice areas, their supporting pages and the shared firm information. Each part should help the right visitor find their way.
Book a FREE Strategy Call