Personal injury
Find the clients you can help.
Build around the injury cases your firm handles and the places it serves. Give each matter a useful page, then make the route from the search to the first conversation clear.
Book a FREE Strategy CallDifferent matters. Proper pages. One way forward.
Your market needs its own plan
Personal injury search is competitive in many markets, but the opportunity depends on three things: your location, the case types you take, and the firms people already see. So we start with the real searches and the pages competing for them, before deciding which practice, case-type or local pages deserve work.
A personal injury site needs clear service pages, accurate local information, helpful answers and a contact path that works. We set a baseline, fix the gaps we measured, and check after each release whether visibility and inquiries changed.
One page for each kind of case you take
Which pages does a personal injury site need?
A useful PI site separates case types that are genuinely different, when your firm handles them and can explain each one accurately. A new page earns its place only when it answers something the others don't.
Each case-type page describes the matter, the rules where you practice, the attorney's experience and a clear next step. It links up to your main personal injury page and across to useful local information. We check search demand and what you already cover before adding city versions or schema, the behind-the-scenes labels that tell search engines what a page is about.
Car accidents
The most familiar search. People want to know what to do next, how insurance works and whether they need a lawyer at all.
Truck accidents
More parties and different evidence, such as the trucking company and its insurer. The page should say so plainly.
Pedestrian and bicycle
Often serious injuries, and hard questions about who was at fault.
Slip and fall
Questions about the property owner, what they knew, and what the injured person should write down and keep.
Wrongful death
Written for families, calmly, with care about what the page promises.
The map pack is one path, not the whole one
Some injured people pick from the map pack, the short list of firms Google shows beside a map. Others compare regular results, reviews and attorney profiles. We look at both, and at how people actually reach your firm today. Showing on the map does not, by itself, bring consultations or signed cases.
Map pack ranking for attorneys explains our local approach, and Google Business Profile for lawyers covers the profile itself. What comes first depends on your market and on your current profile, pages and intake data.
Answers to what injured people actually ask
People also research what to do after an accident, how the other driver's insurer may respond, and when a lawyer could help. We choose questions your firm can answer accurately, check them against real search demand and your practice, and only then plan how often to publish.
A good article answers one question and, when it is the reader's next step, links to the right attorney or case-type page. We measure its visibility and the inquiries it brings. Publishing more, or adding links, does not prove a ranking or a case on its own.
An inquiry still needs a reply
Marketing can create an inquiry, but how your firm answers and screens it decides what happens next. We map calls, forms and after-hours handling with you so missed contacts show up. Where inquiries slip, intake support helps: your team answers, and we set up the routing, the follow-up and the record. Signed-case numbers come from your own intake records.
Reviews help people judge a firm and can help local visibility. We ask clients for genuine feedback through a process that follows the platform's rules and your state bar's rules. We never coach clients to add keywords or case outcomes. The review management page shows the workflow.
The honest part about personal injury
Personal injury search is competitive, and a fixed ranking timetable would be misleading. We start with where you stand today, agree which pages and local signals to improve, and report what changed after each release. Search demand, competitors and your intake all affect the outcome. You get the evidence, not a promised date or position.
The work follows your audit findings. It may include page structure, a content inventory, local profile work, repairs to the contact path and reporting. The order is yours, not a template's.
Where injury work meets other practices
Some injured people were hurt on the job. Their search and their deadlines follow workers' comp rules, and a firm that handles both should link the pages both ways. Others were harmed by a drug or a medical device, which sits closer to mass tort work. If your firm covers several practices, the multi-practice page shows how to keep each one clear. All our practice plans sit on the SEO for law firms page.
What you get in a personal injury engagement
Structure
Your main PI page, case-type pages under it, city pages where you really serve people, and the links that tie them together.
Local
Your Google Business Profile built out, local rankings work, consistent listings across directories, and a review program.
Content
A publishing plan based on verified questions and your review capacity, each article tied to a practice or case-type page.
Contact path
Calls, forms and after-hours handling checked, so an injured person can reach you from a phone.
Reporting
Calls and forms, consultations and signed cases by source. Cost per signed case when your spend and intake records are available.
Before you make the plan.
Should a PI firm have a page for every city?
Only where you really serve people and the page can say something useful about that place. Pages copied with the city name swapped help nobody. The geo landing pages guide shows how we decide.
How do you count signed cases?
From your own intake records. We match each inquiry's source to what your team recorded, so the report shows consultations and signed cases by source.
Can client reviews mention case results?
Clients can describe their experience in their own words. We never ask them to include keywords or outcomes, and your state bar's rules on testimonials apply. See bar-compliant marketing.
Where does the work start?
With a free strategy call and a written audit of your site, what to fix now and what to focus on long term. It is yours to keep, whether you hire us or not.
The next useful question.
See how this work connects to the rest of your plan.
Start with your firm
Which cases should find your firm?
Bring the injury matters you handle and the places you serve. We’ll look at the pages, the local search path and how an inquiry reaches your team.
Book a FREE Strategy Call