Advertising rules
Say it clearly. Back it up.
Prepare the copy for the rules that apply to your firm. Keep evidence beside claims and bring the final wording to your designated attorney before release.
Book a FREE Strategy CallEvidence beside the words.
has a record.
Keep the evidence and the approval.
Your firm answers for your marketer's work
Lawyer advertising is governed by the rules applicable to the firm and campaign. The ABA Model Rules provide a reference, while jurisdictions adopt their own rules. Review can cover claims about results, testimonials, how potential clients are contacted and how a practice is described.
Marketing prepared for a law firm needs the firm’s designated attorney in the review process. Bring the words, images, supporting evidence and proposed channels together, rather than assuming an agency’s work is already cleared for release.
That's why bar rules sit inside the Cube30 process from the start, not at the end.
A claim needs evidence and review
What gets checked in the copy?
The ABA Model Rule 7.1 addresses false or misleading communications. The firm’s applicable jurisdiction sets the rules that govern its advertising.
Keep evidence beside results and experience claims. Check permissions for testimonials and photographs. Identify comparisons, certifications, disclaimers and direct outreach for the designated attorney’s review.
Results and comparisons
Keep the statement tied to the evidence. A recorded outcome does not justify a promise about the next client.
Reviews and testimonials
Use genuine material with the appropriate permission. Confirm the rules for where and how it will be shown.
Practice and certification claims
Describe the attorney’s work accurately. The firm’s reviewer confirms any regulated title or certification language.
Direct outreach
Confirm the channel, audience and applicable rules with the firm before preparing or sending it.
ABA Model Rule 7.1 is a starting reference on false or misleading communications. Your attorney confirms the rules governing your firm.
Start with the firm’s jurisdiction
The ABA Model Rules are a starting reference. The firm’s designated attorney confirms which rules apply in its home jurisdiction and anywhere else the campaign will appear.
Record the reviewer and the source for an instruction that changes the copy. Keep the approved version and revisit it when the campaign, jurisdiction or relevant rule changes.
Build review into the work
Advertising review belongs in the content and launch process. It can affect wording, images, disclaimers, outreach and presentation.
The page structure still needs to help a potential client understand the matter and the firm. Bring the marketing plan and the attorney’s review together before release.
We prepare it, your attorney approves it
Attorney advertising rules vary by jurisdiction. We prepare marketing copy for review against your applicable rules, with special attention to results, comparisons, testimonials and solicitation.
Your firm's designated attorney confirms the rules that govern you and approves final wording before release. The ABA Model Rules are a starting reference, not a substitute for your state's rules. Edge cases go to your attorney or bar counsel before anything is published.
Confident marketing that holds up to review
Knowing the rules doesn't make marketing timid. It makes it confident, because every claim can be backed up. You get marketing that says clearly what you do and who you help, without the kind of promise a bar would question.
It shows up across the work: reviews on Google Maps, case results and trust elements on your website, quotes in legal press, and every line of copy on your practice pages.
What you get on bar-compliant marketing
State rule map
The rules for your home state and every state you advertise into.
Content review
A compliance-aware pass on marketing copy before it goes live.
Compliant review requests
Review and email outreach that asks without scripting.
Disclaimer templates
By state, where they're needed.
Attorney sign-off
Your designated attorney approves final wording, with edge cases raised with your attorney or bar counsel.
Before you make the plan.
Does an ABA reference mean the page is certified?
No. A reference explains the starting point for review. The firm’s attorney confirms the applicable rules and approves the final material.
Who approves the final wording?
The firm’s designated attorney. We prepare the material for review, keep the approval record and bring unresolved questions back to that reviewer.
Can we use reviews or results?
Bring the material and its evidence into the review. The applicable rules, permissions and the way it will be presented determine what can be used.
The next useful question.
See how this work connects to the rest of your plan.
Start with your firm
Which claims need a closer look?
Bring your website and the marketing you want to run. We’ll identify the claims, sources and approval steps for your firm’s legal reviewer.
Book a FREE Strategy Call